How do you handle unused clothes stacked in your house?

DonateCloset enables users to search for nearby donation drop off places, book a pickup service to take their clothes to donation organizations, and search for places that accept stained or ripped clothes. DonateCloset encourages people to donate their unused clothing to those in need, thereby contributing to a more socially and environmentally sustainable society.

INTRODUCTION

ROLE

UX research, UX/UI Design

DURATION

4 months : 2022.09~2022.12

PROJECT SUMMARY

SOLUTION

Final Design Prototypes

Flow 1 Prototype

Flow 2 Prototype

Flow 3 Prototype

BACKGROUND

Textile Waste, Fast Fashion Waste

There are 11.3 million tons of textile waste - 85% of all textiles become landfill every year, estimated only the US.
Consumers throw away 81.5 pounds of clothes every year in the US.

RESEARCH

Survey - 40 participants

1. How they handle clothes currently

2. Most people felt guilty when they throw out their clothes.

3. 71.1% of them wanted to donate them!

  1. People prefer to donate old clothes, and do send them to charity, mostly Goodwill or churches

  2. Some of them recycle clothes, considering environment

  3. Still there are people who don’t know where to donate even though they want to

Takeaways from user survey

RESEARCH

Interviews with Sharon & Tia

Quotes from Interviews

  1. Users who don’t drive want to find an easy way to send clothes

  2. People who donate frequently wanted to know the purpose or intention of organizations so that they know they are sending clothes to the right people

Takeaways from interviews

DEFINE

The Problem!

PERSONA

2 Types of users

1. The primary user is Claire, who has a lot of clothes in her home and just wants to get rid of them. But she feels guilty to throw them away.

2. The secondary user is John, who donates frequently to donation organizations, but now wants to find a place that matches with his intentions. He wants to send children clothes to where children will wear them!

USABILITY TEST

Paper Prototype Testing

USABILITY TEST

After the 1st user test, I developed 3 ideas for each priority issue. Through the process of 2nd user test and comparative analysis, one idea was selected.

Adjustments & Ideations

Priority Issue 01 : Displaying Filters

DEVELOPMENT

Iteration of Filters with Idea 2 !

USABILITY TEST

Adjustments & Ideations

Priority Issue 02 : Navigation button on detail page

Iteration of Detail page applying Idea 2 !

DEVELOPMENT

DESIGN

Styleguide

DESIGN

Final Design Solution & Prototypes

Flow 1 Prototype

Flow 2 Prototype

Flow 3 Prototype

Flow 01 Onboarding & Set location

Flow 02 Search & filter for keywords and drop off places

Flow 03 Book pickup service

WRAP UP

Takeaways

01 Improve accuracy and build more empathy by interviewing employees of the donation organizations

  • Surveys, interviews, and user tests were done in consumer user’s side only

  • Want to talk with people working in donation organizations and understand deeply from their perspectives

  • These exploration can discover new functions needed or change current task flows

02 Additional exploration in the future

  • Develop another task flow, such as tracking booked pickup service or messaging with the person visiting within the application

  • Tracking or messaging service would need ‘My profile’ page, thus would like to design and develop on these concepts

  • Add a page for digital certificate that they have donated in order to encourage donation and feel that they are contributing to society

  • Explore more about efficient ways of filtering organization, so that users can find more quickly places to send all kinds of clothing