I focused on redesigning the onboarding flow & creating a subscription feature for the personalized AI chatbot product, Soulplay.

1) What I solved for Onboarding:

  • Provided a clear preview of the app’s features and value before requiring sign-up.

  • Addressed privacy concerns, reassuring users that their chat history and personal information are securely handled.

2) What I solved for Subscription feature:

  • Streamlined the purchase experience for frequent users to reduce friction, encourage engagement, and increase retention.

PROJECT OVERVIEW

  • Boosted user conversion rate from 87% to 93.7%, significantly increasing user engagement and adoption.

  • Increased weekly revenue by maintaining a stable user base of 4.2K active users.

  • Increased 80% of revenue by in app purchasing function, and 30% of revenue from our new subscription plan.

PROJECT IMPACT

ROLE

Product Designer

Design team, Dev team

TEAM | Collaboration

DURATION

March - Dec 2024

COMPANY

Studio Dopa LLC.

✅ Project will be uploaded soon

Please feel free to contact me for more information!